Data Protection Policy

Protection of personal data

Identity of the data controller

AQUARELLE BOECKX N.V., Prins Boudewijnlaan 7B bus 0202 ,2550 Kontich, Belgium.

A partnership of trust between AQUARELLE BOECKX N.V and its customers

AQUARELLE BOECKX N.V (hereinafter Aquarelle) takes great care to protect the personal data of its customers. To this end, we undertake to comply with Act No. 78-17 of 6 January 1978 on information technology, data files and civil liberties, as amended by European Regulation 2016/679 of 27 April 2016 on the protection of personal data, or “GDPR”.

By using the website, you agree to the collection and use of your personal data as set out in this data protection policy.

Scope of application

This data protection policy describes how Aquarelle processes your personal data when you use our website. Our policy also covers other personal data collection channels when you contact our Customer Service, including by telephone. Any subcontracting necessary to complete your order on our website or data processing service may, under their own general terms and conditions of use, have confidentiality rules that supplement this policy, in accordance with the GDPR.

Data collection and the purposes of data processing

Aquarelle collects personal data on all users who browse, view and place orders on the website through the use of cookies, in accordance with applicable French legislation and European regulations.

When do we collect your personal data?

What personal information do we collect?

The customer's personal data as indicated below is only retained for as long as strictly necessary for the above purposes.

Data concerning your order

The details strictly necessary to complete your orderare indicated by an asterisk and include:

1. Your full name
2. Your email address
3. Your landline or mobile telephone number
4. Your message and printed photo, if required
5. Your bank details
The following information is also required:
6. Details and full name of the recipient
7. Postal address and telephone number

We also collect personal information when you purchase our products, including the amount and nature of your purchases, your orders, your invoices and your customer path.

The message and photo you choose to send with your bouquet of flowers are considered confidential.

How do we use your data?

All personal data is confidential and access is restricted to Aquarelle employees or subcontractors acting on behalf of Aquarelle who need the information to carry out their tasks. Everyone with access to your data is bound by a duty of confidentiality. The details of the recipient of your bouquet of flowers are used solely to deliver your order on time. is bound by professional secrecy and will not pass this information on to third parties or use it for marketing purposes.

By law, we do not collect data that reveals racial or ethnic origin, political opinions, religious or philosophical beliefs, membership of a trade union, personal genetic data, personal biometric data for the purposes of identifying specific individuals, personal data concerning health, or personal data concerning the sex life or sexual orientation of individuals.

These specific types of personal data are never collected or processed by Aquarelle.

The data collected is processed for the following purposes: